8-Dimension Deep Dive Analytics
WaanKit breaks down visitor telemetry across 8 granular analytical dimensions, providing actionable clarity into audience demographics, technical environments, and marketing channels.
1. Operating System (OS) Dimension
Classifies visitors by their underlying operating platform:
- Supported Platforms: iOS (iPhone / iPad), Android, Windows, macOS, Linux, Chrome OS.
- Application: Tailor CTA app download buttons toward the dominant ecosystem (e.g., Apple App Store vs Google Play Store).
2. Device Type Dimension
Analyzes the hardware category used to open your links:
- Hardware Categories:
- Mobile: Handheld smartphones (primary vector for on-site QR/NFC scans).
- Tablet: iPads and tablets (common in restaurants, showrooms, and retail counters).
- Desktop: PC and Mac workstations accessing links from social posts or web referrals.
3. Web Browser Dimension
Inspects the web client rendering your content:
- Standard & In-App Browsers:
- Standard: Safari, Google Chrome, Microsoft Edge, Firefox, Opera.
- In-App Browsers: LINE In-App Browser, Facebook In-App Browser, Instagram In-App Browser.
- Note: In-app browsers within LINE or Facebook operate within sandboxed webviews with specific cookie and download handling behaviors.
4. Screen Resolution Dimension
Maps device screen resolutions:
- Common Resolutions:
390x844 px(iPhone 13/14),414x896 px(iPhone 11/XR),360x800 px(Android models),1920x1080 px(Full HD Desktop). - Application: Ensures graphic designers create banner assets and font sizing perfectly optimized for primary audience viewports.
5. Device Language Dimension
Detects preferred system/browser language settings:
- Language Codes: Thai (
th), English (en), Chinese (zh), Japanese (ja), and more. - Application: Ideal for hospitality and tourism businesses to evaluate international visitor shares and configure bilingual landing pages.
6. Traffic Source (URL Referrer) Dimension
Tracks origin channels directing traffic to your landing page:
- Referrer Categories:
- Direct / Scanner: Native smartphone camera scans or direct URL typing.
- Social Media: Facebook (
m.facebook.com), Instagram (l.instagram.com), LINE, Twitter (X), YouTube. - Search & Websites: Google Search, partner portals, or PR feature articles.
7. Marketing Campaign (UTM Parameters) Dimension
Evaluates campaign ROI across customized tracking tags:
- Tracked Tags:
utm_source(Channel),utm_medium(Medium),utm_campaign(Campaign Name),utm_term(Keyword),utm_content(Creative Variant). - Application: Compare lead generation performance across influencer partnerships, retail standees, and digital ads.
8. Geographic Distribution (Countries & Regions) Dimension
Identifies visitor locations via Geo-IP routing:
- Country Level: Displays country flags, country names, and relative percentage breakdown.
- Region / Province Level: Inspects domestic regional distribution across provinces (e.g., Bangkok, Chiang Mai, Chonburi, Phuket).